20 ads that shook the world : the century's most groundbreaking advertising and how it changed us all (Book, 2000) [Huntingdon College Houghton Memorial Library]
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20 ads that shook the world : the century's most groundbreaking advertising and how it changed us all

Author: James B Twitchell
Publisher: New York : Crown Publishers, ©2000.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
"Like it or not, commercial speech - advertising - makes up most of what we share as a culture. We live in a time when the vast majority of Americans can recite, almost without thinking about it, the ingredients of a McDonald's Big Mac but would be hard-pressed to do the same with, say, a line or two of Wordsworth's poetry. It's with this in mind that James B. Twitchell, one of the most respected advertising  Read more...
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Additional Physical Format: Online version:
Twitchell, James B., 1943-
20 ads that shook the world.
New York : Crown Publishers, ©2000
(OCoLC)606299984
Document Type: Book
All Authors / Contributors: James B Twitchell
ISBN: 0609605631 9780609605639 0609807234 9780609807231
OCLC Number: 42027475
Description: 229 pages : illustrations ; 25 cm
Contents: P.T. Barnum: prince of humbug --
Lydia E. Pinkham's vegetable compound: personalizing the corporate face --
Pears' soap: John E. Millais's A child's world and the powers of associated value --
Pepsodent: Claude Hopkins and the magic of preemptive claim --
Listerine: Gerard Lambert and selling the need --
The Queensboro Corporation: advertising on the first electronic medium --
The kid in upper 4: the birth of advocacy advertising --
De Beers: a good campaign is forever --
Coke and Christmas: the Claus that refreshes --
The Volkswagen Beetle: William Bernbach and the fourth wall --
Miss Clairol's "does she or doesn't she?": how to advertise a dangerous product --
The Marlboro man: the perfect campaign --
The Hathaway man: David Ogilvy and the branding of branding --
Anacin and the unique selling proposal: how would you like a hammer in the head? --
LBJ vs. Barry Goldwater: thirty-second politics --
She's very Charlie: the politics of scent --
Absolut: the metaphysics of wrap --
Apple's 1984: the ad as artifact --
The rise and fall of the infomercial: "call now! operators are standing by ..." --
Nike and Michael Jordan: the hero as product.
Other Titles: Twenty ads that shook the world
Responsibility: James Twitchell.
Local System Bib Number:
73063

Abstract:

"Like it or not, commercial speech - advertising - makes up most of what we share as a culture. We live in a time when the vast majority of Americans can recite, almost without thinking about it, the ingredients of a McDonald's Big Mac but would be hard-pressed to do the same with, say, a line or two of Wordsworth's poetry. It's with this in mind that James B. Twitchell, one of the most respected advertising scholars and pundits, and the author of the classic advertising text Adcult USA, has chosen the twenty ads (complete with their artwork) of the twentieth century that have most influenced our culture and marketplace." "Each ad and its overall campaign are deconstructed; we see firsthand how and why they are created, which needs they address, what boundaries they break. And we meet the geniuses of the business - Rosser Reeves, Leo Burnett, David Oglivy, Claude Hopkins - and learn what made them tick."--Jacket.
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