Adland : a global history of advertising (eBook, 2007) [Huntingdon College Houghton Memorial Library]
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Adland : a global history of advertising

Author: Mark Tungate
Publisher: London ; Philadelphia : Kogan Page, 2007.
Series: Gale virtual reference library.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Presents an examination of modern advertising, from its origins in the 19th century. This book examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. It focuses on key players in the industry.
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Details

Genre/Form: Electronic books
History
Additional Physical Format: Print version:
Tungate, Mark, 1967-
Adland.
London ; Philadelphia : Kogan Page, 2007
(DLC) 2007016432
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Mark Tungate
ISBN: 074945217X 9780749452179 074945217X 9780749448370 0749448377 1280915994 9781280915994
OCLC Number: 191766691
Notes: Title from e-book title screen (viewed October 15, 2007).
Description: 1 online resource (x, 278 pages : illustrations (some color))
Contents: Pioneers of persuasion --
From propaganda to soap --
Madison Avenue aristocracy --
Creative revolutionaries --
The Chicago way --
The Brit pack --
Eighties extravagance --
The French connection --
European icons --
Media spins off --
Consolidation incorporated --
Japanese giants --
The alternatives --
Dotcom boom and bust --
Latin spirit --
International outposts --
Shooting stars --
Controversy in Cannes --
New frontiers --
The agency of the future.
Series Title: Gale virtual reference library.
Other Titles: Ad land
Responsibility: Mark Tungate.

Abstract:

Adland explores advertising from a global perspective, delving briefly into the origins of modern advertising in the 19th century and moving forward to explore the evolution of the current  Read more...
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"A great story - full of character, fun and life." Kevin Roberts, CEO Worldwide, Saatchi & Saatchi "The story of the best advertising told with the accuracy of the best journalism and with the Read more...

 
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