Ads to icons : how advertising succeeds in a multimedia age (eBook, 2009) [Huntingdon College Houghton Memorial Library]
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Ads to icons : how advertising succeeds in a multimedia age

Author: Paul Springer, (Mass media specialist)
Publisher: London ; Philadelphia : Kogan Page, 2009.
Edition/Format:   eBook : Document : English : 2nd edView all editions and formats
Summary:
The second edition of Ads to Icons examines current and future trends in advertising. Through 50 international case studies of new and iconic advertising campaigns, author Paul Springer identifies why these campaigns were successful and analyzes their contribution to the continued development of advertising.
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Details

Genre/Form: Electronic books
Case studies
Additional Physical Format: Print version:
Springer, Paul.
Ads to icons.
London ; Philadelphia : Kogan Page, 2009
(DLC) 2009012338
(OCoLC)317068220
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Paul Springer, (Mass media specialist)
ISBN: 9780749458348 0749458348 9786612311284 6612311282 9781282311282 128231128X
Language Note: English.
OCLC Number: 496121580
Reproduction Notes: Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010. MiAaHDL
Description: 1 online resource (xviii, 343 pages) : illustrations
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: Copyright; Table of contents; Acknowledgements; What Ads to Icons is about; How to use this book; Introduction; PART 1 Cases; 1. Rethinking mass media; 2. Widening formats; 3. Events-driven; 4. Shaping product experiences; 5. Digital persuasion; 6. Online space; PART 2 Context; 7. The new media landscape; 8. The new job landscape; 9. Closer; 10. Where advertising stops ... and marketing begins; Glossary of terms; Bibliography; Index.
Responsibility: Paul Springer.

Abstract:

Using fifty international case studies of new, iconic campaigns this book examines current and future trends in advertising and demonstrates how advertising can succeed in a multi-media age.  Read more...
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