Advertising (Book, 2006) [Huntingdon College Houghton Memorial Library]
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Advertising

Author: Laura K Egendorf
Publisher: Farmington Hills, MI : Greenhaven Press, 2006.
Series: Opposing viewpoints series (Unnumbered)
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
First introduced 35 years ago, the Opposing Viewpoints series has developed and set the standard for current-issue studies. With more than 90 volumes covering nearly every controversial contemporary topic, Opposing Viewpoints is the leading source for libraries and classrooms in need of current-issue materials. Each title explores a specific issue by placing expert opinions in a unique pro/con format. The viewpoints  Read more...
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Details

Document Type: Book
All Authors / Contributors: Laura K Egendorf
ISBN: 0737732261 9780737732269 0737732288 9780737732283
OCLC Number: 57579325
Description: 205 pages ; 22 cm.
Contents: Is advertising harmful? Advertising benefits consumers / John Hood --
Advertising has too great an influence on society / Center for the Study of Commercialism --
Advertisements stereotype women and girls / Katherine Toland Frith and Barbara Mueller --
Advertisements stereotype men / Ivy McClure Stewart and Kate Kennedy --
Depictions of minorities in advertisements are becoming more positive / Children Now --
Advertisements rely on distorted depictions of sexuality / Tom Reichert --
Advertisements provide a valuable public service / Advertising Council --
Does advertising exploit children? Advertising is harmful to children / Roy F. Fox --
Advertising is not harmful to children / Elizabeth Austin --
Advertising in schools gives corporations too much influence / Alex Molnar --
Advertising in schools can be justified / William C. Bosher Jr., Kate R. Kaminski, and Richard S. Vacca --
Adolescents are overexposed to alcohol advertising / Center on Alcohol Marketing and Youth --
Alcohol advertising does not target children / Jacob Sullum --
Should political advertising be reformed? Political advertising is becoming increasingly negative / Janet Hook --
Negative political advertising is necessary / David Limbaugh --
Campaign-finance reform will improve political advertising / Trevor Potter --
Campaign-finance reform violates the First Amendment / Robert J. Samuelson --
Candidates should be given free air time / Paul Taylor --
Candidates should not be given free air time / Tom Peterson --
The quality of political advertising needs to be improved / Bill Hillsman --
Television journalists need to fact-check political advertisements / Timothy Karr --
What is the future of advertising? Advertising is becoming less traditional / Economist --
Product placement is becoming too ubiquitous / Bonnie Erbe --
The proliferation of internet spam will require creative solutions / Wendy M. Grossman --
Advertising is becoming too pervasive / Robert W. McChesney and John Bellamy Foster.
Series Title: Opposing viewpoints series (Unnumbered)
Responsibility: Laura K. Egendorf, book editor.
Local System Bib Number:
96503

Abstract:

First introduced 35 years ago, the Opposing Viewpoints series has developed and set the standard for current-issue studies. With more than 90 volumes covering nearly every controversial contemporary topic, Opposing Viewpoints is the leading source for libraries and classrooms in need of current-issue materials. Each title explores a specific issue by placing expert opinions in a unique pro/con format. The viewpoints are selected from a wide range of highly respected and often hard-to-find sources and publications.
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