America's ad icons (DVD video, 2003) [Huntingdon College Houghton Memorial Library]
skip to content
America's ad icons Preview this item
ClosePreview this item

America's ad icons

Author: Rino RomanoJaffe Productions.Learning Channel (Firm)Discovery Communications, Inc.Films for the Humanities & Sciences (Firm)All authors
Publisher: Princeton, NJ : Films for the Humanities & Sciences, ©2003.
Series: Discovery Channel University.
Edition/Format:   DVD video : NTSC color broadcast system : EnglishView all editions and formats
Summary:
This program uses case studies of Tony the Tiger, Charlie the Tuna, the Energizer Bunny, Jack in the Box, Colonel Sanders, Kool-Aid Man, Mr. Peanut, Morris the Cat, and Mr. Clean to illustrate different approaches to creating memorable brand icons. Discusses the psychology behind their consumer and cultural appeal. Also includes commercial clips.
You are not connected to the Huntingdon College Houghton Memorial Library network. Access to online content and services may require you to authenticate with your library. Remote Login
Getting this item's online copy... Getting this item's online copy...

Find a copy in the library

Getting this item's location and availability... Getting this item's location and availability...

WorldCat

Find it in libraries globally
Worldwide libraries own this item

Details

Genre/Form: Nonfiction films
Educational films
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Rino Romano; Jaffe Productions.; Learning Channel (Firm); Discovery Communications, Inc.; Films for the Humanities & Sciences (Firm); Discovery Channel University.
OCLC Number: 54616548
Notes: DVD release of the 2001 production by Discovery Communications, Inc.
"Package copyright ©2004"--Container.

Huntingdon College Houghton Memorial Library notes:
"Package copyright c2004"--Container.
Credits: Executive producer, Bob Jaffe ; producer, Rocky Collins.
Performer(s): Narrator: Rino Romano.
Description: 1 videodisc (51 min.) : sound, color with black and white sequences ; 4 3/4 in.
Details: DVD.
Series Title: Discovery Channel University.
Responsibility: produced by Jaffe Productions for TLC.
Local System Bib Number:
96842

Abstract:

This program uses case studies of Tony the Tiger, Charlie the Tuna, the Energizer Bunny, Jack in the Box, Colonel Sanders, Kool-Aid Man, Mr. Peanut, Morris the Cat, and Mr. Clean to illustrate different approaches to creating memorable brand icons. Discusses the psychology behind their consumer and cultural appeal. Also includes commercial clips.
Retrieving notes about this item Retrieving notes about this item

Reviews

User-contributed reviews

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.