The art of persuasion : a history of advertising photography (Book, 1988) [Huntingdon College Houghton Memorial Library]
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The art of persuasion : a history of advertising photography

Author: Robert A Sobieszek; Eastman Kodak Company.
Publisher: New York : H.N. Abrams, 1988.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Published in conjunction with a world-touring photographic exhibition, this handsome volume chronicles the evolution of advertising photography from straightforward 19th century product images, to present-day work by Bert Stern, Henry Wolf, Irving Penn and others who create an entire advertisement in a single sophisticated photograph. Print advertising can reflect social climate but is more often a trendsetter, we  Read more...
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Details

Genre/Form: Ausstellung
History
Additional Physical Format: Online version:
Sobieszek, Robert A., 1943-
Art of persuasion.
New York : H.N. Abrams, 1988
(OCoLC)571338907
Document Type: Book
All Authors / Contributors: Robert A Sobieszek; Eastman Kodak Company.
ISBN: 0810914697 9780810914698 0810923866 9780810923867
OCLC Number: 17264922
Notes: "Published in conjunction with an exhibition organized by the International Museum of Photography at George Eastman House, and sponsored by Eastman Kodak Company, and American photographer."

Huntingdon College Houghton Memorial Library notes:
Includes index.
Description: 208 pages : illustrations (some color) ; 30 cm
Contents: Beginnings 1865-1921 --
Various modernisms 1922-36 --
Realism, fear, and color 1929-45 --
An American golden age 1945-65 --
Romance, coolness, and literacy 1966-86 --
Triumph of the image and new techniques 1980-87 --
Biographies of the artists --
Selected bibliography --
Index.
Responsibility: Robert A. Sobieszek.
Local System Bib Number:
3175

Abstract:

Published in conjunction with a world-touring photographic exhibition, this handsome volume chronicles the evolution of advertising photography from straightforward 19th century product images, to present-day work by Bert Stern, Henry Wolf, Irving Penn and others who create an entire advertisement in a single sophisticated photograph. Print advertising can reflect social climate but is more often a trendsetter, we see here: Edward Steichen's elegantly profiled cigarette lighters, for example, or modernist patterns (Auguste Sander, Moholy-Nagy et al.) of the '20s and '30s, the more recently familiar Marlboro and Hathaway men along with Onofrio Paccione's thigh-bound necklace and Penn's lipstick ""palette.'' Sobieszek, curator of the exhibit, has had a difficult task, since much of the original material, not considered ``art,'' was lost or destroyed. Photography Book Club alternate. --
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