Aunt Jemima, Uncle Ben, and Rastus : Blacks in advertising, yesterday, today, and tomorrow (Book, 1994) [Huntingdon College Houghton Memorial Library]
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Aunt Jemima, Uncle Ben, and Rastus : Blacks in advertising, yesterday, today, and tomorrow

Author: Marilyn Kern-Foxworth
Publisher: Westport, Conn. : Praeger, ©1994.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
In this volume, the first work ever on this topic, Kern-Foxworth examines the stereotypical portrayals of blacks in advertising from the turn of the century to the present. Beginning with slave advertisements, she discusses how slavery led naturally to the stereotypes found in early advertisements.
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Details

Genre/Form: History
Document Type: Book
All Authors / Contributors: Marilyn Kern-Foxworth
ISBN: 0275951847 9780275951849
OCLC Number: 32208951
Description: xxi, 205 pages, 20 unnumbered pages of plates : illustrations ; 24 cm
Contents: Slave advertisements --
Memories of the way we were --
Myths, lies, and stereotypes --
Aunt Jemima --
Invisible consumers --
Separate and definitely not equal --
Blacks in advertising --
Epilogue: colorizing advertising: a 21st-Century challenge.
Responsibility: Marilyn Kern-Foxworth ; foreword by Alex Haley.
Local System Bib Number:
171889

Abstract:

From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed Blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the author explores the psychological impact  Read more...
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"A well-researched and written book . . . The author does an excellent job of exploring the nuances of racial stereotyping . . . Recommended for history, black studies, and media studies Read more...

 
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