Business ethics : truth in advertising (DVD video, 2004) [Huntingdon College Houghton Memorial Library]
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Business ethics : truth in advertising

Author: Michael J Schmiedeler; Karen Heisler; Gus Gnorski; University of Notre Dame.; Films for the Humanities & Sciences (Firm)
Publisher: Princeton, N.J. : Films for the Humanities & Sciences, [©2004]
Series: Baruch video, DVD 83.; Today's life choices.
Edition/Format:   DVD video : EnglishView all editions and formats
Summary:
Examines how truth in advertising has gotten lost in the competitive frenzy, and how consumers can learn to separate fact from fiction. Discusses how companies develop advertising, and how audiences are targeted.
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Details

Genre/Form: Nonfiction television programs
Educational television programs
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Michael J Schmiedeler; Karen Heisler; Gus Gnorski; University of Notre Dame.; Films for the Humanities & Sciences (Firm)
OCLC Number: 54942699
Credits: Videographers, Bill Donald [and others] ; editor, Mark Stephenson.
Performer(s): Narrator, Gus Gnorski.
Description: 1 videodisc (28 min.) : sound, color with black and white sequences ; 4 3/4 in.
Details: DVD.
Series Title: Baruch video, DVD 83.; Today's life choices.
Other Titles: Truth in advertising
Responsibility: University of Notre Dame ; producer Michael J. Schmiedeler ; writer, Karen Heisler.
Local System Bib Number:
96839

Abstract:

Examines how truth in advertising has gotten lost in the competitive frenzy, and how consumers can learn to separate fact from fiction. Discusses how companies develop advertising, and how audiences are targeted.
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