RT Video/DVD DB /z-wcorg/ DS http://worldcat.org ID 54942699 LA English T1 Business ethics : truth in advertising A1 Schmiedeler, Michael J., Heisler, Karen., Gnorski, Gus., University of Notre Dame., Films for the Humanities & Sciences (Firm), PB Films for the Humanities & Sciences PP Princeton, N.J. YR 2004 AB Examines how truth in advertising has gotten lost in the competitive frenzy, and how consumers can learn to separate fact from fiction. Discusses how companies develop advertising, and how audiences are targeted.