Business ethics : truth in advertising (DVD视频, 2004) [Huntingdon College Houghton Memorial Library]
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Business ethics : truth in advertising

Business ethics : truth in advertising

著者: Michael J Schmiedeler; Karen Heisler; Gus Gnorski; University of Notre Dame.; Films for the Humanities & Sciences (Firm)
出版商: Princeton, N.J. : Films for the Humanities & Sciences, [©2004]
丛书: Baruch video, DVD 83.; Today's life choices.
版本/格式:   DVD视频 : 英语查看所有的版本和格式
提要:
Examines how truth in advertising has gotten lost in the competitive frenzy, and how consumers can learn to separate fact from fiction. Discusses how companies develop advertising, and how audiences are targeted.
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详细书目

类型/形式: Nonfiction television programs
Educational television programs
材料类型: 录像
文档类型 视觉资料
所有的著者/提供者: Michael J Schmiedeler; Karen Heisler; Gus Gnorski; University of Notre Dame.; Films for the Humanities & Sciences (Firm)
OCLC号码: 54942699
制作人员: Videographers, Bill Donald [and others] ; editor, Mark Stephenson.
演员: Narrator, Gus Gnorski.
描述: 1 videodisc (28 min.) : sound, color with black and white sequences ; 4 3/4 in.
详述: DVD.
丛书名: Baruch video, DVD 83.; Today's life choices.
其他题名: Truth in advertising
责任: University of Notre Dame ; producer Michael J. Schmiedeler ; writer, Karen Heisler.
本地图书馆系统的书目号码:
96839

摘要:

Examines how truth in advertising has gotten lost in the competitive frenzy, and how consumers can learn to separate fact from fiction. Discusses how companies develop advertising, and how audiences are targeted.
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