Communicating nature : how we create and understand environmental messages (Book, 2006) [Huntingdon College Houghton Memorial Library]
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Communicating nature : how we create and understand environmental messages

Author: Julia B Corbett
Publisher: Washington, DC : Island Press, ©2006.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"A broader and more comprehensive understanding of how we communicate with each other about the natural world and our relationship to it is essential to solving environmental problems. How do individuals develop beliefs and ideologies about the environment? How do we express those beliefs through communication? How are we influenced by the messages of pop culture and social institutions? And how does all this  Read more...
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Details

Genre/Form: Internet resource
Additional Physical Format: Online version:
Corbett, Julia B.
Communicating nature.
Washington, DC : Island Press, ©2006
(OCoLC)607853148
Online version:
Corbett, Julia B.
Communicating nature.
Washington, DC : Island Press, ©2006
(OCoLC)608056836
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Julia B Corbett
ISBN: 1597260673 9781597260671 1597260681 9781597260688
OCLC Number: 70122389
Description: xvi, 350 pages : illustrations ; 24 cm
Contents: 1. The formation of environmental beliefs : Development of environmental belief system --
2. A spectrum of environmental ideologies : Unrestrained instrumentalism ; Conservationism ; Preservationism ; Ethics and values-driven ideologies ; Transformative ideologies --
3. The links between environmental attitudes and behaviors : Environmental attitudes and the people who hold them ; Environmental knowledge ; The links between attitudes and behaviors ; Approaches to changing behaviors --
4. Work and consumer culture : Work versus leisure ; This thing called work ; Consumption and daily life ; Working or playing in nature --
5. Leisure in nature as commodity and entertainment : Leisure: busy and commodified ; Local landscape ; Entertainment ; Tourism --
6. Faint-green: advertising and the natural world : Four types of ads featuring the environment ; How "green" is the appeal of ads? ; The phenomenon --
and oxymoron --
of "green" advertising ; The business of advertising ; The psychology of advertising --
7. Communicating the meaning of animals : Animals as symbols and shorthand ; Predators ; Attitudes toward animals ; Anthropomorphism ; Ethical relations and animal "rights" ; Mass media messages and animals ; Zoos --
8. News media : News and social reality ; How environmental stories reach the media ; How the media choose news ; How the media report environmental stories ; How the media frame environmental stories ; "Guard dog" media and social change --
9. Battle for spin: the public relations industry : The PR goals of government ; The PR goals of business ; Public relations: objectives, strategies, and tactics --
Communication and social change : Changing the dominant social paradigm to an environmental one ; A taxonomy of environmental groups ; Lessons for movement communication ; Tactical communication choices ; Partial success for the environmental movement ; A new vision for the communication of environmental change.
Responsibility: Julia B. Corbett.
Local System Bib Number:
163568

Abstract:

Explores and explains the multiple levels of everyday communication that come together to form our perceptions of the natural world. This work considers the various levels of communication, from the  Read more...
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