The conquest of cool : business culture, counterculture, and the rise of hip consumerism (Book, 1998) [Huntingdon College Houghton Memorial Library]
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The conquest of cool : business culture, counterculture, and the rise of hip consumerism

Author: Thomas Frank
Publisher: Chicago : University of Chicago Press, 1998.
Edition/Format:   Print book : English : Pbk. edView all editions and formats
Summary:

An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's  Read more...

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Details

Genre/Form: History
Document Type: Book
All Authors / Contributors: Thomas Frank
ISBN: 0226260127 9780226260129
OCLC Number: 41587520
Description: 287 pages : illustrations ; 24 cm
Contents: 1. A cultural perpetual motion machine: management theory and consumer revolution in the 1960s --
2. Buttoned down: high modernism on Madison Avenue --
3. Advertising as cultural criticism: Bill Bernbach versus the mass society --
4. Three rebels: advertising narratives of the sixties --
5. "How do we break these conformists of their conformity?"" creativity conquers all --
6. Think young: youth culture and creativity --
7. The varieties of hip: advertisements of the 1960s --
8. Carnival and Cola: hip versus square in the Cola wars --
9. Fashion and flexibility --
10. Hip and obsolescence --
11. Hip as official capitalist style.
Responsibility: Thomas Frank.
Local System Bib Number:
165404
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