Consuming kids : the hostile takeover of childhood (Book, 2004) [Huntingdon College Houghton Memorial Library]
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Consuming kids : the hostile takeover of childhood

Author: Susan Linn
Publisher: New York : New Press : Distributed by W.W. Norton & Co., 2004.
Edition/Format:   Print book : EnglishView all editions and formats
Publisher's description: With the intensity of the California gold rush, corporations are racing to stake their claim on the consumer group formerly known as children. What was once the purview of a handful of companies has escalated into a gargantuan enterprise estimated at over $15 billion annually. While parents busily try to set limits at home, marketing executives work day and night to undermine their efforts  Read more...
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Genre/Form: Nonfiction
Document Type: Book
All Authors / Contributors: Susan Linn
ISBN: 1565847830 9781565847835
OCLC Number: 53285196
Awards: Commended for Independent Publisher Book Awards (Parenting) 2005
Description: xiv, 288 pages ; 24 cm
Contents: The marketing Maelstrom --
1. Notes from the underground: thirty-six hours at a marketing conference --
2. A consumer in the family: the nag factor and other nightmares --
3. Branded babies: from cradle to consumer --
4. Endangered species: play and creativity --
5. Students for sale: who profits from marketing in schools? --
6. Through thick and thin: the weighty problem of food marketing --
7. Peace-keeping battle stations and smackdown!: selling kids on violence --
8. From Barbie and Ken to Britney, the Bratz, and beyond: sex as commodity --
9. Marketing, media, and the First Amendment: what's best for children? --
10. Joe Camel is dead, but whassup with those Budweiser frogs?: hooking kids on alcohol and tobacco --
11. If values are right, what's left: life lessons from marketing --
12. Ending the marketing Maelstrom: you're not alone.
Responsibility: Susan Linn.
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A critique of marketing to children. 
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"This book is a powerful warning and wake-up call about the obvious and subtle ways our consumer culture is deliberately sending messages to our children that are shaping their lives."-Marian Wright Read more...

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