You are not connected to the Huntingdon College Houghton Memorial Library network. Access to online content and services may require you to authenticate with your library.
Remote Login

Find a copy in the library

WorldCat
Find it in libraries globally

Finding libraries that hold this item...
Details
Genre/Form: | History |
---|---|
Additional Physical Format: | Online version: O'Barr, William M. Culture and the ad. Boulder, Colo. : Westview Press, 1994 (OCoLC)624437503 |
Material Type: | Internet resource |
Document Type: | Book, Internet Resource |
All Authors / Contributors: |
William M O'Barr |
ISBN: | 0813321964 9780813321967 0813321972 9780813321974 |
OCLC Number: | 29468619 |
Description: | xi, 212 pages : illustrations ; 26 cm. |
Contents: | Analyzing social ideology in advertisements -- Instructions in representing others -- Representations of others, part 1 : advertisements in the 1929 National geographic magazine -- Representations of others, part 2 : contemporary print advertisements -- Audience responses : the photographs of tourists -- An exposition of twentieth-century print advertisements : depictions of African Americans -- Unexpected audiences : American and Japanese representations of one another -- The future. |
Series Title: | Institutional structures of feeling. |
Responsibility: | William M. O'Barr. |
More information: | |
Local System Bib Number: | 171681 |
Abstract:
Written for both the student and the general reader, this book provides the tools for an interpretation and understanding in historical perspective of how the American advertising industry portrays anyone other than the White American mainstream in its print media.
Read more...

Reviews
User-contributed reviews
Add a review and share your thoughts with other readers.
Be the first.
Add a review and share your thoughts with other readers.
Be the first.
Tags
Add tags for "Culture and the ad : exploring otherness in the world of advertising".
Be the first.
Similar Items
Related Subjects:(23)
- Advertising -- Social aspects -- United States -- History.
- Minorities in advertising -- United States -- History.
- Mass media and race relations -- United States -- History.
- Difference (Psychology)
- Minorités dans la publicité - États-Unis - Histoire.
- Médias et relations raciales - États-Unis - Histoire.
- Publicité - Aspect social - États-Unis - Histoire.
- Publicité -- Aspect social -- États-Unis -- Histoire.
- Minorités dans la publicité -- États-Unis -- Histoire.
- Médias et relations raciales -- États-Unis -- Histoire.
- Advertising -- Social aspects.
- Mass media and race relations.
- Minorities in advertising.
- United States.
- Fremdkultur
- Nationale Minderheit
- Werbung
- USA
- Advertenties.
- Minderheden.
- Rassenvraagstuk.
- USA.
- Advertising -- Sociology
User lists with this item (6)
- Disposable America(13 items)
by sfhess updated 2018-03-01
- Lutze Donation - List 1(8 items)
by jonbull updated 2017-01-20
- Things to Check Out(12 items)
by chf0332 updated 2015-06-08
- Mass Media Arts Recommended Reading(8 items)
by mtomlinson1 updated 2014-08-08
- C and C Lit Review(49 items)
by jkunkel updated 2011-04-07