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| Genre/Form: | History |
|---|---|
| Additional Physical Format: | Online version: O'Barr, William M. Culture and the ad. Boulder, Colo. : Westview Press, 1994 (OCoLC)624437503 |
| Material Type: | Internet resource |
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
William M O'Barr |
| ISBN: | 0813321964 9780813321967 0813321972 9780813321974 |
| OCLC Number: | 29468619 |
| Description: | xi, 212 pages : illustrations ; 26 cm. |
| Contents: | Analyzing social ideology in advertisements -- Instructions in representing others -- Representations of others, part 1 : advertisements in the 1929 National geographic magazine -- Representations of others, part 2 : contemporary print advertisements -- Audience responses : the photographs of tourists -- An exposition of twentieth-century print advertisements : depictions of African Americans -- Unexpected audiences : American and Japanese representations of one another -- The future. |
| Series Title: | Institutional structures of feeling. |
| Responsibility: | William M. O'Barr. |
| Local System Bib Number: | 171681 |
Abstract:
Written for both the student and the general reader, this book provides the tools for an interpretation and understanding in historical perspective of how the American advertising industry portrays
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