Culture and the ad : exploring otherness in the world of advertising (Book, 1994) [Huntingdon College Houghton Memorial Library]
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Culture and the ad : exploring otherness in the world of advertising

Author: William M O'Barr
Publisher: Boulder, Colo. : Westview Press, 1994.
Series: Institutional structures of feeling.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Written for both the student and the general reader, this book provides the tools for an interpretation and understanding in historical perspective of how the American advertising industry portrays anyone other than the White American mainstream in its print media.
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Details

Genre/Form: History
Additional Physical Format: Online version:
O'Barr, William M.
Culture and the ad.
Boulder, Colo. : Westview Press, 1994
(OCoLC)624437503
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: William M O'Barr
ISBN: 0813321964 9780813321967 0813321972 9780813321974
OCLC Number: 29468619
Description: xi, 212 pages : illustrations ; 26 cm.
Contents: Analyzing social ideology in advertisements --
Instructions in representing others --
Representations of others, part 1 : advertisements in the 1929 National geographic magazine --
Representations of others, part 2 : contemporary print advertisements --
Audience responses : the photographs of tourists --
An exposition of twentieth-century print advertisements : depictions of African Americans --
Unexpected audiences : American and Japanese representations of one another --
The future.
Series Title: Institutional structures of feeling.
Responsibility: William M. O'Barr.
Local System Bib Number:
171681

Abstract:

Written for both the student and the general reader, this book provides the tools for an interpretation and understanding in historical perspective of how the American advertising industry portrays  Read more...
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