RT Book, Whole DB /z-wcorg/ DS http://worldcat.org ID 29468619 LA English T1 Culture and the ad : exploring otherness in the world of advertising A1 O'Barr, William M., PB Westview Press PP Boulder, Colo. YR 1994 SN 0813321964 9780813321967 0813321972 9780813321974 AB Written for both the student and the general reader, this book provides the tools for an interpretation and understanding in historical perspective of how the American advertising industry portrays anyone other than the White American mainstream in its print media.