Culture and the ad : exploring otherness in the world of advertising (图书, 1994) [Huntingdon College Houghton Memorial Library]
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Culture and the ad : exploring otherness in the world of advertising

Culture and the ad : exploring otherness in the world of advertising

著者: William M O'Barr
出版商: Boulder, Colo. : Westview Press, 1994.
丛书: Institutional structures of feeling.
版本/格式:   打印图书 : 英语查看所有的版本和格式
提要:
Written for both the student and the general reader, this book provides the tools for an interpretation and understanding in historical perspective of how the American advertising industry portrays anyone other than the White American mainstream in its print media.
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详细书目

类型/形式: History
附加的形体格式: Online version:
O'Barr, William M.
Culture and the ad.
Boulder, Colo. : Westview Press, 1994
(OCoLC)624437503
材料类型: 互联网资源
文档类型 图书, 互联网资源
所有的著者/提供者: William M O'Barr
ISBN: 0813321964 9780813321967 0813321972 9780813321974
OCLC号码: 29468619
描述: xi, 212 pages : illustrations ; 26 cm.
内容: Analyzing social ideology in advertisements --
Instructions in representing others --
Representations of others, part 1 : advertisements in the 1929 National geographic magazine --
Representations of others, part 2 : contemporary print advertisements --
Audience responses : the photographs of tourists --
An exposition of twentieth-century print advertisements : depictions of African Americans --
Unexpected audiences : American and Japanese representations of one another --
The future.
丛书名: Institutional structures of feeling.
责任: William M. O'Barr.
本地图书馆系统的书目号码:
171681

摘要:

Written for both the student and the general reader, this book provides the tools for an interpretation and understanding in historical perspective of how the American advertising industry portrays  再读一些...
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