Culture and the ad : exploring otherness in the world of advertising (圖書, 1994) [Huntingdon College Houghton Memorial Library]
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Culture and the ad : exploring otherness in the world of advertising

Culture and the ad : exploring otherness in the world of advertising

作者: William M O'Barr
出版商: Boulder, Colo. : Westview Press, 1994.
叢書: Institutional structures of feeling.
版本/格式:   打印圖書 : 英語所有版本和格式的總覽
提要:
Written for both the student and the general reader, this book provides the tools for an interpretation and understanding in historical perspective of how the American advertising industry portrays anyone other than the White American mainstream in its print media.
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詳細書目

類型/形式: History
其他的實體格式: Online version:
O'Barr, William M.
Culture and the ad.
Boulder, Colo. : Westview Press, 1994
(OCoLC)624437503
資料類型: 網際網路資源
文件類型 圖書, 網際網路資源
所有的作者/貢獻者: William M O'Barr
ISBN: 0813321964 9780813321967 0813321972 9780813321974
OCLC系統控制編碼: 29468619
描述: xi, 212 pages : illustrations ; 26 cm.
内容: Analyzing social ideology in advertisements --
Instructions in representing others --
Representations of others, part 1 : advertisements in the 1929 National geographic magazine --
Representations of others, part 2 : contemporary print advertisements --
Audience responses : the photographs of tourists --
An exposition of twentieth-century print advertisements : depictions of African Americans --
Unexpected audiences : American and Japanese representations of one another --
The future.
叢書名: Institutional structures of feeling.
責任: William M. O'Barr.
當地系統的書目號碼:
171681

摘要:

Written for both the student and the general reader, this book provides the tools for an interpretation and understanding in historical perspective of how the American advertising industry portrays  再讀一些...
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