Fables of abundance : a cultural history of advertising in America (Book, 1994) [Huntingdon College Houghton Memorial Library]
skip to content
Fables of abundance : a cultural history of advertising in America Preview this item
ClosePreview this item

Fables of abundance : a cultural history of advertising in America

Author: T J Jackson Lears
Publisher: [New York] : Basic Books, ©1994.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
American advertisements have become perhaps the most pervasive social icons in the modern world. This book traces their rise against a richly varied backdrop. Its range encompasses literature, religion, and the visual arts, as well as economics, public policy, and the history of medicine. Its cast of characters includes a host of remarkable figures in or around advertising, from P.T. Barnum and Theodore Dreiser to  Read more...
You are not connected to the Huntingdon College Houghton Memorial Library network. Access to online content and services may require you to authenticate with your library. Remote Login
Getting this item's online copy... Getting this item's online copy...

Find a copy in the library

Getting this item's location and availability... Getting this item's location and availability...

WorldCat

Find it in libraries globally
Worldwide libraries own this item

Details

Genre/Form: History
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: T J Jackson Lears
ISBN: 0465090761 9780465090761 0465090753 9780465090754
OCLC Number: 30547687
Description: xiv, 492 pages : illustrations ; 24 cm
Contents: pt. 1. The reconfiguration of wealth: from fecund earth to efficient factory --
1. The lyric of plenty --
2. The modernization of magic --
3. The stabilization of sorcery --
4. The disembodiment of abundance. pt. 2. The containment of carnival: advertising and American social values from the patent medicine era to the consolidation of corporate power --
5. The merger of intimacy and publicity --
6. The perfectionist project --
7. The new basis of civilization --
8. Trauma, denial, recovery. pt. 3. Art, truth, and humbug: the search for form and meaning in a commodity civilization --
9. The problem of commercial art in a protestant culture --
10. The courtship of avant-garde and kitsch --
11. The pursuit of the real --
12. The things themselves.
Responsibility: Jackson Lears.
Local System Bib Number:
62143

Abstract:

Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural  Read more...
Retrieving notes about this item Retrieving notes about this item

Reviews

User-contributed reviews

Tags

All user tags (1)

View most popular tags as: tag list | tag cloud

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.