Fables of abundance : a cultural history of advertising in America (Book, 1994) [Huntingdon College Houghton Memorial Library]
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Fables of abundance : a cultural history of advertising in America

Author: T J Jackson Lears
Publisher: [New York] : Basic Books, ©1994.
Edition/Format:   Print book : EnglishView all editions and formats
American advertisements have become perhaps the most pervasive social icons in the modern world. This book traces their rise against a richly varied backdrop. Its range encompasses literature, religion, and the visual arts, as well as economics, public policy, and the history of medicine. Its cast of characters includes a host of remarkable figures in or around advertising, from P.T. Barnum and Theodore Dreiser to  Read more...
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Genre/Form: History
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: T J Jackson Lears
ISBN: 0465090761 9780465090761 0465090753 9780465090754
OCLC Number: 30547687
Description: xiv, 492 pages : illustrations ; 24 cm
Contents: pt. 1. The reconfiguration of wealth: from fecund earth to efficient factory --
1. The lyric of plenty --
2. The modernization of magic --
3. The stabilization of sorcery --
4. The disembodiment of abundance. pt. 2. The containment of carnival: advertising and American social values from the patent medicine era to the consolidation of corporate power --
5. The merger of intimacy and publicity --
6. The perfectionist project --
7. The new basis of civilization --
8. Trauma, denial, recovery. pt. 3. Art, truth, and humbug: the search for form and meaning in a commodity civilization --
9. The problem of commercial art in a protestant culture --
10. The courtship of avant-garde and kitsch --
11. The pursuit of the real --
12. The things themselves.
Responsibility: Jackson Lears.
Local System Bib Number:


Fables of Abundance ranges from the traveling peddlers of early modern Europe to the twentieth-century American corporation, exploring the ways that advertising collaborated with other cultural  Read more...
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