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| Genre/Form: | Documentary films Documentaries Feature films History Documentary |
|---|---|
| Material Type: | Internet resource, Videorecording |
| Document Type: | Visual material, Internet Resource |
| All Authors / Contributors: |
Gary Hustwit; Shelby Siegel; Luke Geissbuhler; Brian Betancourt; Swiss Dots (Firm),; Veer (Firm),; Plexifilm (Firm),; New Video Group,; Copyright Collection (Library of Congress) |
| Language Note: | In English with optional subtitles in English or German. |
| OCLC Number: | 184841541 |
| Notes: | Originally produced as a documentary film in 2007. Special features: Massimo Vignelli -- Wim Crouwel -- Matthew Carter -- Mike Parker -- Otmar Hoefer & Bruno Steinert -- Hermann Zapf -- Hoefler & Frere-Jones -- Erik Spiekermann -- Neville Brody -- Michael Bierut -- Paula Scher -- Stefan Sagmeister -- David Carson -- Experimental Jetset -- Michael C. Place -- Norm -- Rick Poyner (95 minutes). |
| Credits: | Editor, Shelby Siegel ; director of photography, Luke GeissbuÌhler; associate producer, Brian Betancourt. |
| Performer(s): | Featuring Manfred Schulz, Massimo Vignelli, Rick Poynor, Wim Crouwel, Alfred Hoffmann, Mike Parker, Otmar Hoefer, Bruno Steinert, Hermann Zapf, Michael Bierut, Leslie Savan, Tobias Frere-Jones, Jonathan Hoefler, Erik Spiekermann, Neville Brody, Lars Müller, Paula Scher, Stefan Sagmeister, Experimental Jetset, Michael C. Place, Norm. |
| Awards: | Hotdocs official selection, 2007. SXSW Film Festival official selection, 2007. Silverdocs official selection, 2007. Full Frame Film Festival official selection, 2007. |
| Target Audience: | Not rated. |
| Description: | 1 videodisc (80 min.) : sound, color ; 4 3/4 in. + 1 booklet (8 pages : color illustrations ; 19 cm) viewing copy |
| Details: | DVD; region 0; NTSC; Dolby Digital; widescreen aspect ratio (1.78:1). |
| Contents: | Opening (with Manfred Schulz) -- Massimo Vignelli -- Graphic design in the 1950s -- Amsterdam & Wim Crouwel -- Matthew Carter -- Helvetica story -- Linotype -- Widgco -- Hoefler & Frere-Jones -- Berlin & Erik Spiekermann -- Type's "secret spell" -- Lars Müller -- Paula Scher -- Stefan Sagmeister -- David Carson -- Experimental Jetset -- Michael C. Place -- Norm -- Democratization -- What we have now. |
| Series Title: | Design trilogy. |
| Responsibility: | a Swiss Dots production ; in association with Veer ; a film by Gary Hustwit ; produced and directed by Gary Hustwit. |
| Local System Bib Number: | 171669 |
Abstract:
A documentary about a typeface? When said typeface is a ubiquitous piece of graphic design, yes. Helvetica--a sans-serif typeface developed in 1957 at the Haas Foundry in Munchenstein, Switzerland--has partisans and detractors, a great number of them graphic designers and theorists, who express their opinions on the famous font. It is seen as neutral and efficient, concise yet inexpressive, purposeful yet not caustic, utilitarian and unembellished, or as frustratingly familiar, perfectly subliminal, or as the typeface of socialism. From storefronts, street signs, product packaging, government forms, and advertisements, it is almost guaranteed that after viewing, you will be scanning the world examining Helvetica's continuing impact.
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