Image makers : advertising, public relations, and the ethos of advocacy (Book, 2000) [Huntingdon College Houghton Memorial Library]
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Image makers : advertising, public relations, and the ethos of advocacy

Author: Robert Jackall; Janice M Hirota
Publisher: Chicago, IL : University of Chicago Press, ©2000.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Image Makers is a comprehensive analysis of modern advocacy - from commercials to public service ads to government propaganda - and its roots in advertising and public relations." "Robert Jackall and Janice M. Hirota explore the fashioning of the apparatus of advocacy through the stories of two organizations, the Committee on Public Information, which sold the Great War to the American public, and the Advertising  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Robert Jackall; Janice M Hirota
ISBN: 0226389162 9780226389165 0226389170 9780226389172
OCLC Number: 42603347
Description: xii, 333 pages ; 24 cm
Contents: 1. Funhouse Mirrors : The Apparatus of Advocacy --
2. Advertising the Great War --
3. Public Relations for Advertising : The Ethos of Advocacy --
4. Turning the World Upside Down --
5. Advocacy as a Profession --
6. Habits of Mind --
7. Advocacy as a Vocation : The Discernment of Representations --
8. Make-Believe Worlds.
Responsibility: Robert Jackall and Janice M. Hirota.
Local System Bib Number:
74859

Abstract:

This analysis of advocacy - from commercials to public service ads to government propaganda - and its roots in advertising and public relations, uses the story of two organizations, the Committee on  Read more...
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