In defense of negativity : attack ads in presidential campaigns (Book, 2006) [Huntingdon College Houghton Memorial Library]
skip to content
In defense of negativity : attack ads in presidential campaigns Preview this item
ClosePreview this item

In defense of negativity : attack ads in presidential campaigns

Author: John Gray Geer
Publisher: Chicago : University of Chicago Press, 2006.
Series: Studies in communication, media, and public opinion.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Geer's study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians' personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. -- from publisher  Read more...
You are not connected to the Huntingdon College Houghton Memorial Library network. Access to online content and services may require you to authenticate with your library. Remote Login
Getting this item's online copy... Getting this item's online copy...

Find a copy in the library

Getting this item's location and availability... Getting this item's location and availability...

WorldCat

Find it in libraries globally
Worldwide libraries own this item

Details

Genre/Form: History
Additional Physical Format: Online version:
Geer, John Gray.
In defense of negativity.
Chicago : University of Chicago Press, 2006
(OCoLC)607770270
Online version:
Geer, John Gray.
In defense of negativity.
Chicago : University of Chicago Press, 2006
(OCoLC)607772916
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: John Gray Geer
ISBN: 0226284980 9780226284989 0226284999 9780226284996
OCLC Number: 60589072
Description: xvii, 201 pages : illustrations ; 24 cm.
Contents: The need for negativity: an introduction --
Assessing negativity --
The information environment and negativity --
Evaluating character attacks --
Evaluating the content of negative and positive issue appeals --
Dragging the truth into the gutter? The news media, negativity, and the 1988 campaign --
Negativity, democracy, and the political system.
Series Title: Studies in communication, media, and public opinion.
Responsibility: John G. Geer.
Local System Bib Number:
99741

Abstract:

Argues that when political candidates attack each other, raising doubts about each other's views, voters - and the democratic process - benefit. This study of negative advertising in presidential  Read more...
Retrieving notes about this item Retrieving notes about this item

Reviews

Editorial reviews

Publisher Synopsis

"This provocative and important book will be of interest not only to scholars in the fields of political advertising, media, and elections, but will also be vital to campaign consultants, political Read more...

 
User-contributed reviews

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.