Living up to the ads : gender fictions of the 1920s (Book, 2000) [Huntingdon College Houghton Memorial Library]
skip to content
Living up to the ads : gender fictions of the 1920s Preview this item
ClosePreview this item

Living up to the ads : gender fictions of the 1920s

Author: Simone Weil Davis
Publisher: Durham, N.C. : Duke University Press, 2000.
Series: New Americanists.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Exploring interactions between novels and advertising in the construction of subjectivity in the early part of the 20th-century, this book will appeal to students and scholars of advertising,  Read more...

You are not connected to the Huntingdon College Houghton Memorial Library network. Access to online content and services may require you to authenticate with your library. Remote Login
Getting this item's online copy... Getting this item's online copy...

Find a copy in the library

Getting this item's location and availability... Getting this item's location and availability...

WorldCat

Find it in libraries globally
Worldwide libraries own this item

Details

Genre/Form: History
Additional Physical Format: Online version:
Davis, Simone Weil, 1957-
Living up to the ads.
Durham, N.C. : Duke University Press, 2000
(OCoLC)654462113
Named Person: A Andrae
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Simone Weil Davis
ISBN: 0822324113 9780822324119 0822324466 9780822324461
OCLC Number: 41834901
Description: xi, 248 pages : illustrations ; 23 cm
Contents: Ch. 1. Doubled Truth: Uplift and the Bottom Line --
Ch. 2. Tbe Pep Paradigm: Masculinity, Influence, and Shame in Babbitt and The Man Nobody Knows --
Ch. 3. "Complex Little Femmes": Adwomen and the Female Consumer --
Ch. 4. "Lending an Air of Importance": Vehicles at Work --
Ch. 5. In the Tutu or out the Window: Zelda Fitzgerald and the Possibility of Escape.
Series Title: New Americanists.
Responsibility: Simone Weil Davis.
Local System Bib Number:
89663
Retrieving notes about this item Retrieving notes about this item

Reviews

Editorial reviews

Publisher Synopsis

"A strikingly thoughtful study of a crucible period in American cultural and literary history. Bristling with intelligence, highly engaged, and critically informed, Living Up to the Ads investigates Read more...

 
User-contributed reviews

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.