Manipulation of the American voter : political campaign commercials (Book, 1997) [Huntingdon College Houghton Memorial Library]
skip to content
Manipulation of the American voter : political campaign commercials Preview this item
ClosePreview this item

Manipulation of the American voter : political campaign commercials

Author: Karen S Johnson-Cartee; Gary Copeland
Publisher: Westport, Conn. : Praeger, 1997.
Series: Praeger series in political communication.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Manipulation of the American Voter is a research-based examination of the theoretical and practical reasons for successful political advertising. It provides the means necessary to analyze political commercials, and by presenting the motives behind advertising strategies and tactics used in contemporary politics, the authors seek to free their readers from the inherent manipulation in political advertising. By  Read more...
You are not connected to the Huntingdon College Houghton Memorial Library network. Access to online content and services may require you to authenticate with your library. Remote Login
Getting this item's online copy... Getting this item's online copy...

Find a copy in the library

Getting this item's location and availability... Getting this item's location and availability...

WorldCat

Find it in libraries globally
Worldwide libraries own this item

Details

Additional Physical Format: Online version:
Johnson-Cartee, Karen S.
Manipulation of the American voter.
Westport, Conn. : Praeger, 1997
(OCoLC)605098512
Online version:
Johnson-Cartee, Karen S.
Manipulation of the American voter.
Westport, Conn. : Praeger, 1997
(OCoLC)608831275
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Karen S Johnson-Cartee; Gary Copeland
ISBN: 0275955885 9780275955885
OCLC Number: 34782646
Description: xxvii, 202 pages : illustrations ; 24 cm.
Contents: Political Advertising Transcripts --
Ch. 1. Positive Political Advertising --
Ch. 2. Negative Political Advertising --
Ch. 3. Combating Negative Advertising: Proactive and Reactive Strategies --
Ch. 4. Storytelling in Political Advertising --
Ch. 5. Political Advertising Appeals --
Ch. 6. The Power of Recorded Visual Images --
Ch. 7. Style: Composition of Polispots.
Series Title: Praeger series in political communication.
Responsibility: Karen S. Johnson-Cartee and Gary A. Copeland.
Local System Bib Number:
64440

Abstract:

It provides the means necessary to analyze political commercials, and by presenting the motives behind advertising strategies and tactics used in contemporary politics, the authors seek to free their  Read more...
Retrieving notes about this item Retrieving notes about this item

Reviews

User-contributed reviews

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.