Out of the garden : toys, TV, and children's culture in the age of marketing (Book, 1993) [Huntingdon College Houghton Memorial Library]
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Out of the garden : toys, TV, and children's culture in the age of marketing

Author: Stephen Kline
Publisher: London ; New York : Verso, 1993.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of children's play culture and toys from the teddy bear and Lego to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children's mass  Read more...
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Details

Additional Physical Format: Online version:
Kline, Stephen.
Out of the garden.
London ; New York : Verso, 1993
(OCoLC)622233903
Online version:
Kline, Stephen.
Out of the garden.
London ; New York : Verso, 1993
(OCoLC)631706051
Document Type: Book
All Authors / Contributors: Stephen Kline
ISBN: 086091397X 9780860913979 1859840590 9781859840597
OCLC Number: 28844425
Description: x, 406 pages ; 24 cm
Contents: The sovereignty of consumerism : children in the age of marketing --
Communication analysis for the age of marketing --
The making of children's culture --
From literacy to comics : the origins of children's fiction --
Thralls of the screen : the rise of mass media for children --
Marketing toys to children and youth --
Building character --
Limited imaginings --
The parables of play : policy, strategy and advertising design --
Technicians of the imagination.
Responsibility: Stephen Kline.
Local System Bib Number:
171762

Abstract:

A history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. The text considers the imagery and appeal of toy  Read more...
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"A highly disturbing analysis of children's play ever since toys became big business ... An insight into the role of marketing and television that no parent can afford to ignore."-The Times"An Read more...

 
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