Packaging the presidency : a history and criticism of presidential campaign advertising (Book, 1984) [Huntingdon College Houghton Memorial Library]
skip to content
Packaging the presidency : a history and criticism of presidential campaign advertising Preview this item
ClosePreview this item

Packaging the presidency : a history and criticism of presidential campaign advertising

Author: Kathleen Hall Jamieson
Publisher: New York : Oxford University Press, 1984.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Packaging the Presidency, third edition, is Jamieson's updated study of history of presidential campaign advertising. It offers an examination and criticism of every presidential election from 1952  Read more...

You are not connected to the Huntingdon College Houghton Memorial Library network. Access to online content and services may require you to authenticate with your library. Remote Login
Getting this item's online copy... Getting this item's online copy...

Find a copy in the library

Getting this item's location and availability... Getting this item's location and availability...

WorldCat

Find it in libraries globally
Worldwide libraries own this item

Details

Additional Physical Format: Online version:
Jamieson, Kathleen Hall.
Packaging the presidency.
New York : Oxford University Press, 1984
(OCoLC)557870525
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Kathleen Hall Jamieson
ISBN: 0195035046 9780195035049 0195033046 9780195033045 0195033043
OCLC Number: 10711045
Notes: Huntingdon College Houghton Memorial Library notes:
Includes index.
Description: xiii, 505 pages : illustrations ; 25 cm
Contents: Broadsides to broadcasts --
1952: the election of a popular hero --
1956: the reelection of a popular hero --
1960: competence, Catholicity, and the candidates --
1964: Goldwater vs. Goldwater --
1968: the competing pasts of Nixon and Humphrey --
1972: the president vs. the prophet --
1976: integrity, incumbency, and the impact of Watergate --
1980: "I'm qualified to be president and you're not."
Responsibility: Kathleen Hall Jamieson.
Local System Bib Number:
34010
Retrieving notes about this item Retrieving notes about this item

Reviews

User-contributed reviews

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.