Provocateur : images of women and minorities in advertising (Book, 2008) [Huntingdon College Houghton Memorial Library]
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Provocateur : images of women and minorities in advertising

Author: Anthony Joseph Paul Cortese
Publisher: Lanham, Md. : Rowman & Littlefield Publishers, ©2008.
Edition/Format:   Print book : English : 3rd edView all editions and formats
Summary:
"In the third edition of Provocateur, sociologist Anthony J. Cortese offers an in-depth critical analysis of modern advertising - perhaps the most powerful cultural and economic institution. Focusing on images of women and minorities, he unravels the ideologies of domination and control in contemporary commerce. The third edition includes new advertisements and updated analyses, and Coretese concludes with policy  Read more...
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Details

Additional Physical Format: Online version:
Cortese, Anthony Joseph Paul.
Provocateur.
Lanham, Md. : Rowman & Littlefield Publishers, ©2008
(OCoLC)607587983
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Anthony Joseph Paul Cortese
ISBN: 9780742555389 0742555380 9780742555396 0742555399 9780742568761 0742568768
OCLC Number: 163625306
Description: xi, 179 pages : illustrations, photographs ; 26 cm
Contents: Representations, multiculturalism, and mass media --
Visual attraction, body display, and advertising --
Constructed bodies, deconstructing ads: sexism in advertising --
Symbolic racism in advertising --
Ethnic advertising --
Speed and fragmentation: toward postmodern consciousness.
Responsibility: Anthony J. Cortese.
Local System Bib Number:
171749

Abstract:

"In the third edition of Provocateur, sociologist Anthony J. Cortese offers an in-depth critical analysis of modern advertising - perhaps the most powerful cultural and economic institution. Focusing on images of women and minorities, he unravels the ideologies of domination and control in contemporary commerce. The third edition includes new advertisements and updated analyses, and Coretese concludes with policy implications for advertising."--Jacket.
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