Real fantasies : Edward Steichen's advertising photography (Book, 1997) [Huntingdon College Houghton Memorial Library]
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Real fantasies : Edward Steichen's advertising photography

Author: Patricia A Johnston
Publisher: Berkeley, Calif. : University of California Press, 1997.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"During the 1920s and 1930s, Edward Steichen was the most successful photographer in the advertising industry. Although much has been said about his fine-art photography, his commercial work - which appeared regularly in Vanity Fair, Vogue, Ladies' Home Journal, and other popular magazines - has not received the attention it deserves."--BOOK JACKET. "In this book, Patricia Johnston uses Steichen's work as a case  Read more...
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Details

Genre/Form: History
Named Person: Edward Steichen; Edward Steichen; Edward Steichen; Edward Steichen; Edward Steichen; Edward Steichen
Document Type: Book
All Authors / Contributors: Patricia A Johnston
ISBN: 0520070208 9780520070202
OCLC Number: 36352473
Awards: Short-listed for Kraszna-Krausz Book Award 1998
Short-listed for Kraszna-Krausz Book Award: Art, Culture and History 1998
Description: xxii, 351 pages : illustrations ; 26 cm
Contents: 1. Patronage and Style in Steichen's Early Work --
2. The Age of Corporate Patronage: Advertising Accelerates the Demand for Photography --
3. From "Reality" to "Fantasy" in Early Photographic Advertising --
4. Subtle Manipulations: The Persuasion of Realism --
5. The Modern Look in Advertising Photography and Product Design --
6. The Collaborative Image --
7. Testaments to Class Mobility --
8. Viewing Fine and Applied Art: The Female Spectator and Advertisements --
9. Melodrama in Black and White and Color --
10. Ethnographic Advertising.
Responsibility: Patricia Johnston.
Local System Bib Number:
62033

Abstract:

This history of Edward Steichen's advertising photography of the 1920s and 1930s uses his work as a case study of the history of advertising and the American economy between the wars. It also traces  Read more...
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