The real Pepsi challenge : the inspirational story of breaking the color barrier in American business (Book, 2007) [Huntingdon College Houghton Memorial Library]
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The real Pepsi challenge : the inspirational story of breaking the color barrier in American business

Author: Stephanie Capparell
Publisher: New York : Free Press, ©2007.
Series: Wall Street journal book.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Describes the achievements of one dozen pioneering African-American Pepsi Cola businessmen who increased the company's post-World War II profits by effectively tapping African-American markets.
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Details

Genre/Form: History
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Stephanie Capparell
ISBN: 0743265718 9780743265713 9780743265720 0743265726
OCLC Number: 72799431
Description: xvii, 349 pages : illustrations ; 24 cm.
Contents: The high road to profit --
Black, white, and green --
How big is your Negro market? --
Leaders in their fields --
The brown hucksters --
The cola color wars --
The view from the threshold --
Crossing the threshold.
Series Title: Wall Street journal book.
Responsibility: Stephanie Capparell.
Local System Bib Number:
171763

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"The Real Pepsi Challenge is an inspiring story about a small team of pioneers who rose above the prejudice of the times. Their resourcefulness, persistence, and creativity paved the way for the Read more...

 
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