Seeing spots : a functional analysis of presidential television advertisements, 1952-1996 (eBook, 1999) [Huntingdon College Houghton Memorial Library]
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Seeing spots : a functional analysis of presidential television advertisements, 1952-1996

Author: William L Benoit
Publisher: Westport, Conn. : Praeger, 1999.
Series: Praeger series in political communication.
Edition/Format:   eBook : Document : English
Summary:
Benoit provides a comprehensive analysis of presidential spots from the inception of this important message form in 1952 through the most recent national campaign in 1996. He includes both primary and general spots as well as those from third party candidates.
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Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Benoit, William L.
Seeing spots.
Westport, Conn. : Praeger, 1999
(DLC) 98056624
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: William L Benoit
ISBN: 0313003254 9780313003257 0275966453 9780275966454
Language Note: English.
OCLC Number: 50553334
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2010. MiAaHDL
Description: 1 online resource (xii, 238 pages) : illustrations.
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: Preliminaries. Introduction: presidential television spots ; The functional approach to political advertising --
General campaigns. In the beginning: 1952, 1956 ; The Democrats ascend: 1960, 1964 ; Nixon's return: 1968, 1972 ; After Watergate: 1976, 1980 ; Republicans in control: 1984, 1988 ; The end of the millennium: 1992, 1996 --
Other campaigns. Primary campaigns: who shall lead us? ; Third-party candidates: another choice --
Comparisons. Contrasts ; Conclusions.
Series Title: Praeger series in political communication.
Responsibility: William L. Benoit.

Abstract:

Benoit provides a comprehensive analysis of presidential television spots from every campaign that used this important message form, from the 1952 campaign through the last national campaign in 1996.  Read more...
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