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Additional Physical Format: | Online version: Moore, R. Laurence (Robert Laurence), 1940- Selling God. New York : Oxford University Press, 1994 (OCoLC)653029689 |
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Document Type: | Book |
All Authors / Contributors: |
R Laurence Moore |
ISBN: | 0195082281 9780195082289 0195098382 9780195098389 |
OCLC Number: | 28066777 |
Description: | 317 pages ; 24 cm |
Contents: | Moral sensationalism and voracious readers : religious strategies in the antebellum book market -- The spoken word, stage performance, and the profits of religious spectacle -- The end of religious establishment and the beginning of religious politics : the parallel rise of churches and political parties -- Americans learn to play and religion learns to let them -- The market for religious controversy -- Chautauqua and its protective canopy : religion entertainment, and small-town Protestants -- Selling religion in the workplace : wage earners and the pressures of marketed morality -- Religious advertising and progressive Protestant approaches to mass media -- Recent market entries : contemporary evangelicals and purveyors of the New Age. |
Responsibility: | R. Laurence Moore. |
More information: | |
Local System Bib Number: | 84196 |
Abstract:

Reviews
Publisher Synopsis
'This is a well-documented historical study of a fascinating aspect of American religion. Recommended for public and academic libraries.'C. Robert Nixon, Library Journal, January 1994 'Thoughtful, nonpolemic and provocative, Moore's study is a singificant contribution to the scholarship of American religious history.'Publishers Weekly `This is an interesting book, particularly for those who would study the problematical relationship between Christian faith and the market-place.Church of England Newspaper `this is an interesting and readable book. ... This is a book that should be read widely ... because of its different way of examining the place of evangelical Christianity in society. ... those readers who want the churches to be popular in this contemporary world would do well to learn some of the lessons that the book teaches.'Peter Jarvis, Methodist Recorder Read more...
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Related Subjects:(13)
- Religion and culture -- United States.
- United States -- Religion -- Economic aspects.
- Estados Unidos -- Religión -- Aspectos económicos.
- Religion and culture.
- Religion -- Economic aspects.
- United States.
- Christendom.
- Verkondiging.
- Verkooptechnieken.
- économie -- religion -- Etats-Unis -- 19e s. -- 20e s.
- culture -- religion -- Etats-Unis -- 19e s. -- 20e s.
- Religion
- United States
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