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E-mail Message: I thought you might be interested in this item at http://huntingdoncollege.worldcat.org/oclc/9218883 Title: Sex stereotyping in advertising Author: Alice E Courtney; Thomas W Whipple Publisher: Lexington, Mass. : Lexington Books, ©1983. ISBN/ISSN: 0669039551 9780669039559 OCLC:9218883

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Sex stereotyping in advertising

Author:	Alice E Courtney; Thomas W Whipple
Publisher:	Lexington, Mass. : Lexington Books, ©1983.
Edition/Format:	Print book : EnglishView all editions and formats

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Additional Physical Format:	Online version: Courtney, Alice E. Sex stereotyping in advertising. Lexington, Mass. : Lexington Books, ©1983 (OCoLC)654622437
Document Type:	Book
All Authors / Contributors:	Alice E Courtney; Thomas W Whipple Find more information about:
ISBN:	0669039551 9780669039559
OCLC Number:	9218883
Notes:	Huntingdon College Houghton Memorial Library notes: Includes index.
Description:	xv, 239 pages ; 24 cm
Contents:	The portrayal of women and men in advertisements -- Attitudes twoard sex stereotyping in advertising -- The social effects of sex stereotyping -- The new market -- Preferences for the sex-role portrayals in advertising -- Decorative and sexual portrayals -- Humor and voices -- The role of research -- Regulation and self-regulation -- Educating the advertiser.
Responsibility:	Alice E. Courtney, Thomas W. Whipple.
More information:
Local System Bib Number:	41421

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