Sex stereotyping in advertising (Book, 1983) [Huntingdon College Houghton Memorial Library]
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Sex stereotyping in advertising

Sex stereotyping in advertising

Author: Alice E Courtney; Thomas W Whipple
Publisher: Lexington, Mass. : Lexington Books, ©1983.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Courtney, Alice E.
Sex stereotyping in advertising.
Lexington, Mass. : Lexington Books, ©1983
(OCoLC)654622437
Document Type: Book
All Authors / Contributors: Alice E Courtney; Thomas W Whipple
ISBN: 0669039551 9780669039559
OCLC Number: 9218883
Notes: Huntingdon College Houghton Memorial Library notes:
Includes index.
Description: xv, 239 pages ; 24 cm
Contents: The portrayal of women and men in advertisements --
Attitudes twoard sex stereotyping in advertising --
The social effects of sex stereotyping --
The new market --
Preferences for the sex-role portrayals in advertising --
Decorative and sexual portrayals --
Humor and voices --
The role of research --
Regulation and self-regulation --
Educating the advertiser.
Responsibility: Alice E. Courtney, Thomas W. Whipple.
Local System Bib Number:
41421
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