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Additional Physical Format: | Online version: Courtney, Alice E. Sex stereotyping in advertising. Lexington, Mass. : Lexington Books, ©1983 (OCoLC)654622437 |
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Document Type: | Book |
All Authors / Contributors: |
Alice E Courtney; Thomas W Whipple |
ISBN: | 0669039551 9780669039559 |
OCLC Number: | 9218883 |
Notes: | Huntingdon College Houghton Memorial Library notes: Includes index. |
Description: | xv, 239 pages ; 24 cm |
Contents: | The portrayal of women and men in advertisements -- Attitudes twoard sex stereotyping in advertising -- The social effects of sex stereotyping -- The new market -- Preferences for the sex-role portrayals in advertising -- Decorative and sexual portrayals -- Humor and voices -- The role of research -- Regulation and self-regulation -- Educating the advertiser. |
Responsibility: | Alice E. Courtney, Thomas W. Whipple. |
More information: | |
Local System Bib Number: | 41421 |

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Related Subjects:(6)
- Sex role in advertising.
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- Reclame.
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