The want makers : the world of advertising : how they make you buy (Book, 1989) [Huntingdon College Houghton Memorial Library]
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The want makers : the world of advertising : how they make you buy

Author: Eric Clark
Publisher: New York : Viking, 1989, ©1988.
Edition/Format:   Print book : English : 1st American edView all editions and formats
Summary:
Written from a British standpoint, this book investigates the advertising industry, how campaigns are planned, and how the general populace is affected. Research into advertising firms in London, New York, and Tokyo reveals the strengths and weaknesses of the industry and shows how deeply advertising affects our lives--from the products we buy to the people for whom we vote.
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Details

Document Type: Book
All Authors / Contributors: Eric Clark
ISBN: 0670826030 9780670826032
OCLC Number: 18291013
Description: 416 pages ; 24 cm
Contents: The advertising industry --
Research and researchers --
The rules and referees --
Consumers --
The sick --
Smokers --
Drinkers --
Voters --
Advertising and the media --
The future.
Responsibility: Eric Clark.

Abstract:

Written from a British standpoint, this book investigates the advertising industry, how campaigns are planned, and how the general populace is affected. Research into advertising firms in London, New York, and Tokyo reveals the strengths and weaknesses of the industry and shows how deeply advertising affects our lives--from the products we buy to the people for whom we vote.
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